A Magical Event
The day one of the clients at my original agency announced they wanted to help plan a Harry Potter themed festival alongside Atglen Public Library was one of my happiest days as a designer. For five straight days I wore HP outfits, straightened my wizard hat, and blasted soundtrack music as I designed giant store fronts (banners printed on see-through material to allow light into the library while giving festival attendees the illusion of walking down Diagonal Alley), flyers with event details, directional signage, and social media posts to hint at the excitement leading up to the festival.
THE SOCIAL MEDIA
I worked with the library, the organizers, and the vendors to help final design details fall into place. The day of, I showed up on the weekend to enjoy the festivities and watch wizards and witches become entranced by the magic.